Pride Counts, a division on Falk Research Associates, Inc. (FRA), is a non-profit organization that promotes pride and authentic living in the LGBTQ community through an interactive website www.pridecounts.com where individuals and supporters within the LGBTQ community can view/upload uplifting videos sharing their stories on living with pride and why pride counts to them.
Our goal is to encourage and celebrate pride and authentic living in the LGBTQ community by uplifting those who do so and the advocates who help to make doing so possible. Everyone walks their own path but seeing the benefits of living an open and authentic life might help them to see a reward that is just around the corner.
Falk Research Associates, Inc. is a full service marketing research firm located in Maitland, Florida. It is a member of MBA Orlando, Orlando’s LBGT Chamber of Commerce, and is certified as a Gay Owned Business Enterprise by the National Gay andLesbian Chamber of Commerce (NGLCC). Falk Research is also a member of the American Marketing Association and Marketing Research Association.